Tuesday, January 15, 2008

Flying the REALLY friendly skies.

The other day at work, I received the following request to create an ad to be placed on the company homepage:

“Copy - ‘See More of Asia! >BOOK NOW!’
For imagery - please incorporate attached image“

After looking over the copy and photo, I responded with the following:

“Do you think it would be possible to get another image to use for this? The shot is way too artsy and vogue to use in a centerspot.

“Plus, with the copy attached, it kind of makes it seem like the girl’s name is Asia and the deal is to see more of her. Although I’m sure plenty of guys wouldn’t mind if they could ‘book’ her ‘now’, I don’t think that would work best for the brand.”

We ended up using a shot of a big, stone Buddha. I’m sure less people will want to “book” him.